Is Your Company set up for Profitable and Sustainable Total Market Growth?

22350By Terry Soto, Author of Marketing to Hispanics A Strategic Approach to Assessing and Planning Your Initiative

Due Diligence Should Precede Resource Allocation
Many companies look at the data on the growing Hispanic population and its increasing buying power, and wonder if they’re positioned to leverage this market to enhance their company’s total market growth. The truth is that most companies don’t consider seriously enough that leveraging a new market segment like the Hispanic market requires a methodical and strategic approach that includes a due diligence process and ultimately, requires foundational change.

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